The Secret of the Golden Arches

After Mass yesterday, I asked Bill what he wanted to do for breakfast. He was in a hurry because he had to complete some legal work so that he could drop it off at his client’s house early in the afternoon.  “How about McDonald’s? he asked. My heart sunk, just a bit. Don’t get me wrong. I’m not a McDonald’s hater, at least for breakfast. I admit to enjoying a Sausage McMuffin with Egg on occasion. But at my last physical, my doctor had suggested I try to cut down on sodium. It seems my blood pressure, while still not horrible, is threatening to jump to much higher levels. In fact, sometimes it sticks it’s tongue out at me and takes a practice jump. Given the fact that Italian sausage factored high in my diet the past few days, I thought I should give my body a break.

“Why don’t we go through the drive-through to save some time, and then you can have your Sausage McMuffin and I can fix myself a scrambled egg at home?” I suggested.

So, we — seemingly along with most of southeast Denver — got into the McDonald’s drive-through debaucle, er, line. It’s not pretty, my friends. It’s the two-lanes-that-then-must-turn-into-one-lane-to-pay that causes the problem. It brings out the worst in humankind, I’m afraid. In the time we spent in line, we could have eaten breakfast at the Brown Palace. Live and learn.

But it made me think of something I recently read: According to a survey conducted by Food and Wine magazine, America’s favorite fast food restaurant is Chick-fil-A. The chicken restaurant ranked number one overall in fast food loyalty. While most of the people I know like Chick-fil-A, I call B-to-the-S that it beats McDonald’s as the overall favorite. I had lots of time while waiting in line to consider this matter.

Food and Wine, in fact, points out that there is a flaw in their own system, though they don’t know what it is. You see, while McDonald’s runs near to last in the overall favorite category — and dead last in the burger category — it runs first in sales. First.

Back when I worked hard for my money, I interacted with senior aides to members of Congress. One aide in particular told me to never trust political polling results. “People answer poll questions the way they think they’re supposed to answer them,” he told me. “And then they vote their conscience in the polling booth.”

My friends, I’m pretty sure that’s what happened with this poll. I mean, who would want to tell Food and Wine magazine that McDonald’s is your fast food of choice? It’s much cooler to tell them that in those RARE instances when you eat a fast food burger instead of a kale and quinoa salad, you choose In-N-Out. Seventy-three percent of those polled chose In-N-Out in the burger loyalty category. In real life, who’s going to go to In-N-Out when your kid in the back seat is screaming for a Happy Meal?

As an aside, I have never understood the In-N-Out phenomenon. To me, it’s an ordinary burger with less than ordinary fries. Haters, don’t hate. I would choose Five Guys (which came in second in burger loyalty) any day.

I didn’t go out and get my doctorate degree in Research and Analysis last night, but something’s fishy with this survey. And speaking of fishy, if there had been a “fish” loyalty category, I would have selected Culver’s in a heartbeat. Their fish sandwich ROCKS.

Here is a link to the article from Food and Wine.

This post linked to Grand Social.