Just when I think that I have heard about every odd phenomenon or fad known to mankind — slinkies, poodle skirts, Spongebob Squarepants — another one comes and reminds me that the world is getting away from me. Given my narrow universe, I’m fearful that when I tell you about this trend, you will say something like well of COURSE I’ve heard about that. What? Do you live in a cave? Did you also know that you can talk to another person face-to-face using something called FaceTime?
Still, when Kaiya told me about the biggest trend on YouTube these days, it stopped me in my tracks. Because let’s face it: I don’t even quite understand the obsession with YouTube anyway, so YouTube trends really throw me for a loop.
Okay, here goes. I’m talking about ASMR videos.
Autonomous sensory meridian response, or ASMR, is a physical reaction to something that causes a tingling sensation on your skin that starts on your scalp and works its way down your spine. It’s supposed to be pleasant.
And because human beings are very creative creatures, people have begun making videos (and posting them on YouTube) that purportedly create a ASMR response in the viewers. And they are getting lots of hits that then result in advertisers paying cash money to resourceful teenagers and young adults noisily eating potato chips, creepily whispering, or brushing hair to the point of causing static electricity.
Here is an example. Please note, while you can watch as much of it as you wish, I haven’t been able to watch more than a minute or so, because frankly, it gives me the creeps…..
The weird world of YouTube has even made it possible to combine the slime craze with the inexplicable ASMR video craze…..
Seriously, I can’t help but think that anyone who watches an entire video MUST say well, that’s 20 minutes of my life that I can’t get back.
I’m able to keep up with current trends thanks to my grandkids. I will even admit to becoming somewhat enamored with slime, especially if I don’t have to make it myself. But the fascination with ASMR videos is beyond me. The whispering makes me cringe. The crackling of the bags makes me want to cover my ears and the chewing frankly makes me nauseated.
But count on Nana’s Whimsies to keep you up to date on trends, thanks mostly to my grandkids. You’re welcome.