The other day I was making a gourmet lunch of hot dogs and Cheetos. Sure, some French person somewhere in Paris was eating a Croque Monsieur or Madame sandwich while sitting on a park bench outside of the Louvre, but I don’t envy him or her because I LOVE HOT DOGS.
There. I’ve said it. In fact, one of my favorite lunch treats is the buck fifty special at Costco that features a foot-long hot dog or polish sausage and a Diet Pepsi. A buck fifty. Considerably less expensive than your Croque Monsieur, monsieur!
Anyway, I had spent good money on the weenies. I don’t go for the generic brand. No Siree Bob. I put out good money to get all-beef Oscar Mayer weiners because that’s the kind that Bill used to eat at his favorite hot dog joint on the South Side of Chicago. (I know, but that is not a typo. His favorite hot dog place didn’t serve Vienna Beef hot diggities. It was Oscar Mayer all the way.)
All this is to say that our lunch fare got us to talking about advertising jingles through the years. And Oscar Mayer had two of the very best. C’mon Baby Boomers. You can sing them with me….
I wish I were an Oscar Mayer weiner
That is what I’d truly like to be-e-e
‘Cause if I were an Oscar Mayer weiner
Everyone would be in love with me.
That catchy tune aired in the mid-60s. It is not to be confused with the equally catchy
My bologna has a first name, It’s O-S-C-A-R
My bologna has a second name, it’s M-A-Y-E-R
Oh, I love to eat it every day
And if you ask me why, I’ll say
‘Cause Oscar Mayer has a way with B-O-L-O-G-N-A.
I am not ashamed to tell you that to this day I never ever misspell bologna. Of course I’ve probably only had to spell it out five times in my life and three of those five are in this blog post. Still….who couldn’t love this symbol of fine hot dog eating everywhere….
Another famous jingle that also featured hot dogs was offered by Armour Meats, also in the mid-60s. Remember?
Hot dogs. Armour hot dogs.
What kind of kids eat Armour hot dogs?
Fat kids, skinny kids, kids who climb on rocks.
Tough kids, sissy kids even kids with chicken pox
love hot dogs, Armour hot dogs.
The dogs kids love to bite.
We must not have been too concerned with political correctness in the 60s. Maybe we were too worried about where all the flowers had gone. Because I can’t imagine a commercial today that would talk about fat kids during which they would feature a plump girl biting into a hot dog. And sissy kids? Wouldn’t happen.
But of course, catchy advertising jingles weren’t limited to hot dogs. Who can forget two-all-beef-patties-special-sauce-lettuce-cheese-pickles-onions-on-a-sesame-seed bun? Or hold the pickles hold the lettuce, special orders don’t upset us?
And after all of those hamburgers and hot dogs, you needed plop,plop, fizz, fizz, oh what a relief it is. And the next morning, once your stomach was settled, remember that the best part of waking up is Folgers in your cup. But perhaps the one easiest to remember was this: Meow, meow, meow, meow, meow, meow, meow, meow, meow, meow, meow, meow, meow, meow, meow, meow, and so forth. Meow Mix cat food.
All this made me think about a movie I recently watched on Netflix called The Prize Winner of Defiance, Ohio, starring Julianne Moore. It was an interesting movie based on a true story of a woman who helped support her family of 10 kids by winning a variety of prizes – some monetary, some less helpful – for writing advertising jingles in the 1950s. Apparently companies used to hold contests to find the best jingles. I recommend the movie.
It makes me a bit sad that nowadays there are no jingles, only pop music as the background to commercials aimed at the 18-40 demographic. But just remember, when you say Bud, you’ve said it all.
This post linked to the GRAND Social